Barry Shrier

Barry Shrier, CEO of Liquity, is a visionary pioneer with a successful track record in launching new businesses that solve consumer needs with leading-edge technology innovations.

Focussing since 2007 on addressing Global Warming / Climate Change, his current venture is Liberty Electric Cars. Liberty designs and markets zero-emission cars - based on iconic British marques like the Range Rover re-engineered with highly-innovative electric motors and state-of-the-art nanotechnology batteries. Liberty transforms world famous, gorgeous British luxury cars – expertly upgraded into high performance cars with zero carbon footprint.

Barry is also the founder of The Zero-Emission Vehicle Foundation. The Foundation seeks sponsorship funds and in-kind support from large organisations, and creates a forum for companies involved in the zero emission space to exchange ideas and form partnerships, and compete more effectively for funding. The Foundation thus accelerates the growth and success of the electric car sector; stimulating a major reduction in greenhouse gases, and the transition to a sustainable economy.

Previously, Barry Shrier founded and managed two businesses, and a Deutsche Bank subsidiary, and brings substantial experience including full profit responsibility, cost control & credit management, budgeting and forecasting, personnel management and motivation, managing investor relations, negotiation, etc.

Barry was hired by Deutsche Bank to launch Paybox, the world’s first international mobile payment system. He was Managing Director for the UK and European spokesman for Paybox and a leading speaker on Mobile commerce.

Prior to Deutsche Bank, Barry worked for several strategic marketing consultancies where he developed his expertise in the application of cognitive psychology to understand consumer behaviour. He managed various international projects for Unilever, Guinness, Procter & Gamble, Mars and Nestle.

Barry speaks regularly at international events in Europe and North America on the subjects of the future of the auto industry, commercialising technology innovations, and consumer behaviour. He is recognised as a charismatic and admired public speaker known for delivering informative, entertaining, and provocative speeches, lecturing to MBA level and often being voted ‘Best Speaker’. Barry was also the author of the published market research report ‘Wireless in London - Observations in 2002 on the status of high-speed Public Access WLAN’s’.

He is also a Non-Executive Director of the Washington DC based Leo Terra LLC; launching the world’s first global mobile broadband satellite network. As an active member of the Institute of Directors (I.O.D), Barry is a passionate promoter of entrepreneurial innovation.

Barry has an MSc in Philosophy from the London School of Economics, and a BA in Politics from Middlebury College, Vermont, USA.

Barry Shrier

Presentation 2014